Experience
The creator of the brand was Adeeb, however it was Naveed's idea to actually start a business. It is difficult to find a meaningful internship opportunity at 15. School is still the number one priority for all four brothers, but through 4RB, Naveed wants to explore his interests in business and technology. He also hopes to develop his skills as a leader and foster teamwork amongst his family.
Generate Revenue and Profit
Ultimately, the brothers want to create a business that makes money! In order to do so, they will have to design and source t-shirts, market the products, and manage the company's finances. All of this has to be done while keeping up with school and with very limited resources (e.g. money, people, etc.). To accomplish these goals, they will have to utilize partners, technology and maximize efficiency.
Give Back
The brothers have been taught to always give back to causes that matter to them. They will utilize a portion of the profits made from this venture to help support organizations related to children's activities.